According to HubSpot, businesses using marketing automation to nurture leads increased qualified leads by 451%.
Marketing automation is no longer a luxury, but in our opinion, it has become a necessity. With hundreds or even thousands of leads to keep track of, B2B marketers are faced with the challenge of how to best develop these relationships to generate new customers. This is exactly where marketing automation comes in to play. It can help you manage multiple tasks at once, collect valuable data on prospects and deliver personalised content in an efficient manner.