Marketing Automation: Was Sie wirklich wissen müssen.

Laut HubSpot konnten Unternehmen, die Marketing Automation für Lead-Nurturing nutzen, die Anzahl qualifizierter Leads um 451% erhöhen. 

Marketing Automation ist zwar kein Luxus mehr, aber, unserer Meinung nach, ist es zum eindeutigen „Muss“ geworden. B2B Marketeers stehen vor der Herausforderung hunderte oder sogar tausende von Leads im Auge zu behalten. Ziel ist es dabei, aus diesen Kontakten Beziehungen zu entwickeln und somit neue, glückliche Kunden zu gewinnen. Genau hier setzt die Marketing Automation an. Sie hilft Ihnen dabei mehrere Aufgaben gleichzeitig zu verwalten, wertvolle Daten zu potenziellen Kunden zu sammeln und personalisierte Inhalte auf effiziente Weise bereitzustellen.

Marketing Automation: What You Really Need To Know To Get Started

According to HubSpot, businesses using marketing automation to nurture leads increased qualified leads by 451%

Marketing automation is no longer a luxury, but in our opinion, it has become a necessity. With hundreds or even thousands of leads to keep track of, B2B marketers are faced with the challenge of how to best develop these relationships to generate new customers. This is exactly where marketing automation comes in to play. It can help you manage multiple tasks at once, collect valuable data on prospects and deliver personalised content in an efficient manner. 

 

Everything you need to know about buyer personas

“When you combine the Buyer Profile with Buying Insights, you will have clear guidance for the decisions you need to make to win their business” – Adele Revella

Buyer’s Journey: A Quick Guide {PDF included}

In recent years, the importance of content marketing has grown significantly. With so much competition for buyers, it’s crucial marketers understand the buyer’s journey and how it should guide their content strategy and development.

How to take your first steps in the world of digital publishing !

Statistically, users spend on average 237 minutes online each day in Germany. One of the questions we all ask ourselves is: How can I get my share of these 237 minutes?