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The Perfect Image Size For All Social Channels {PDF included}

Posted by Charalampos Pavlakis on 22 June, 2018

Digital Marketing, Social Media Marketing

The world of social media is constantly changing, and keeping up with the latest features can become overwhelming. To optimize your social media efforts, we’ve put together a comprehensive cheat sheet with all the social media image sizes you may need. 

You can download the Social Media Image Size cheat sheet on the bottom right of this page or visit our Digital Marketing Toolbox page.

Based on these specifications, you’ll be able to design and schedule posts on your favorite social media channels with full confidence that the quality and dimensions are a perfect fit.

Now, let's do a deep dive into all the major social media channels!


With 1.18 billion monthly active users, Facebook is the world’s largest social network. One bad image choice could spell the difference in attracting and engaging with this huge user base and being completely ignored.
Profile Picture: 180 x 180px
This is going to be the photo representing you or your brand on Facebook. This is the square photo that appears on your timeline layered over your cover photo. 
Image Guidelines
  • Must be at least 180 x 180 pixels
  • Appears on page as 160 x 160 pixels
  • Photo thumbnail will appear throughout Facebook at 32 x 32 pixels

Cover Photo: 820 x 312px


Your Facebook cover photo will only appear on your Facebook timeline, but it is a lot bigger than the profile picture, which gives you more freedom to choose something creative. Where your profile picture might be a good choice for a picture of you, or a brand logo, use this space to post something that speaks more toward you as an individual or as a brand.

Image Guidelines

  • Appear on page at 820 x 312 pixels - Anything less will be stretched
  • Minimum size of 399 x 150 pixels
  • Smartphones display as 640 x 360 pixels - For best results, upload an RGB JPG file less than 100 KB
  • Images with a logo or text may be best as a PNG file

Shared Images: 1200 x 630px


A shared image is one of the most common forms of sharing on Facebook. These images will always appear on your timeline, and ideally they will show up in most of your followers’ News Feeds — though with the decrease in organic reach, it’s unlikely that everyone will see your post. The more people engage with your post, the more likely it is that the rest of your followers and their followers will see that activity.

Image Guidelines

  • Recommended upload size of 1,200 x 630 pixels
  • Will appear in feed at a max width of 470 pixels (will scale to a max of 1:1)
  • Will appear on page at a max width of 504 pixels (will scale to a max of 1:1)

Shared Link: 1200 x 627px


Another great tool in your Facebook belt is the ability to share a link. It’s very similar to posting a shared image, but it gives you even more fields to work with. You can choose to create a shared link with a small square image to the left and text on the right, or with a larger rectangular image on top with text underneath.

Image Guidelines

  • Recommended upload size of 1200 x 627 pixels
  • Square photo: minimum 154 x 154 pixels in feed
  • Square photo: minimum 116 x 116 pixels on page
  • Rectangular photo: minimum 470 x 246 pixels in feed
  • Rectangular photo: minimum 484 x 252 pixels on page
  • Facebook will scale photos under the minimum dimensions. For better results, increase image resolution at the same scale as the minimum size

Highlighted Image: 1200 x 717px


Did your company turn its first profit? Hit its 10th, 20th or 100th employee? A milestone is a great time to create a highlighted image. This image is going to be housed on your personal timeline, but it is going to take up a great deal more space than a shared link or image, so it’s a good place to celebrate the victories that keep you going!

Image Guidelines

  • Will appear on your page at 843 x 504 pixels
  • Choose a higher resolution at that scale for better quality

Event Image: 1920 x 1080px


Facebook Events help capture the attention of users and cut through the noise on Facebook. Reminders are sent to your audience and having a good space with an even better image is important. Make sure you have the right dimensions down for a Facebook Event cover photo.

Image Guidelines

  • Facebook will scale down to minimum dimensions of 470 × 174 pixels
  • Shows in feed: 470 × 174 pixels


With 467 million registered users, LinkedIn is the world’s largest professional network. Where other social networks may be good drivers of traffic and customers, LinkedIn is a great place for you to source great employees and to connect with other industry leaders.

Personal Background Image: 1200 x 717px


LinkedIn’s background image is a newer feature for your personal profile. It’s a little bit trickier to find something that really fits that space well, but if you get it right, your profile will look great.

Image Guidelines

  • Recommended 1584 x 396 pixels Maximum size of 4 MB
  • Image types include: JPG, PNG or GIF

Profile Image: 400 x 400px


LinkedIn started using a new layout for personal profiles and kept the box logo with company pages (more on that below). However, the personal profile dimensions for LinkedIn is very straightforward. This is the main image that represents you on your personal profile. So anytime someone takes a look at your profile for some quick info, this is the prominent image that represents you. It’s important to get the size right.

Image Guidelines

  • Recommended between 400 x 400 & 20,000 x 20,000 pixels
  • Minimum 200 x 200 pixels
  • 10 MB maximum file size JPG, GIF or PNG files only

Company Background Image: 1536 x 768px


Unlike the personal background image, the company or standard business background image covers the entire top of the page. The image appears much larger than the personal dimensions, giving businesses a bit more space.

Image Guidelines

  • Recommended: 1536 x 768 pixels. Minimum size of 1192 x 220 Maximum 4 MB
  • Appears as 1400 x 425 pixels
  • Image types include PNG, JPG or GIF

 Standard Logo: 400 x 400px


One of the two brand logos that you should be uploading to LinkedIn is the standard company logo. This is the bigger of the two and is going to show up right next to your brand name on your LinkedIn homepage. This image also appears in the “Companies you may want to follow” section. The more enticing the photo, the more likely you’ll gain followers.

 Image Guidelines

  • Recommended 400 x 400 pixels
  • Minimum 300 x 300; resized to fit
  • Maximum 4 MB (square layout)
  • PNG, JPG or GIF

Business Banner Image: 400 x 400px


The banner image is one of the newest and most prominent of the images that you can use on LinkedIn. This image appears when a user visits your brand’s homepage. Since this image is located on your homepage it’s likely the visitor is actively searching for your brand, so use this opportunity to reel them in with a great image.

 Image Guidelines

  • Minimum 646 x 220 pixels - Maximum 2 MB
  • Landscape Layout
  • PNG, JPG or GIF

Hero Image: 974 x 330px


Finding great people to work for your company is one of the most important aspects of LinkedIn. You can have a separate tab solely based on career opportunities at your company. At the top of this page sits a banner that is bigger than any of the other images on LinkedIn.

You can use this space to choose a picture that speaks to your company in order to attract some great potential employees.

 Image Guidelines

  • Minimum 974 x 330 pixels
  • Maximum 2 MB
  • Landscape Layout
  • PNG, JPG or GIF

Square Logo: 60 x 60px


This is the brand image that shows up when your company is searched. Make sure you use something recognizable to your brand let customers know which company is yours.

Image Guidelines

  • 60 x 60 pixels (resized to fit)
  • Maximum 2 MB
  • PNG, JPG or GIF


Don’t let its logo fool you–Twitter is not just for the birds. In fact, with 313 million monthly active users, Twitter is one of the social media networks that your customers will most often use to discuss your brand. And recently, Twitter made some big changes to its overall layout.

 Header Photo: 1500 x 500px


Your header photo is the image that spans the top of your Twitter profile page. It’s quite a bit larger than your profile photo so make sure to save it at the highest resolution possible. Because you have more room to be creative with this picture and it will likely be the first thing your visitors see, make it something captivating.

Image Guidelines

  • Recommended 1500 x 500 pixels
  • Maximum file size of 10 MB
  • JPG, GIF, or PNG

Profile Photo: 400 x 400px


Your Twitter profile photo is the main image that represents you or your brand across the network. It’s going to be seen across the site in a number of places by a number of people so make sure it’s of the highest quality. Here’s the places your profile photo will be visible on the site.

  • On Your Page: The largest display of your profile picture is on your homepage and can be viewed by your followers as well as individuals who stumble upon your page.
  • In-Stream: A smaller version of your profile picture appears in a follower’s Twitter stream every time you Tweet. It also appears in the stream of your followers’ followers every time you’re Retweeted.
  • Who to Follow: Your profile picture is also going to appear next to a link to your page in the “Who to follow” box. This is located directly to the right of your twitter stream. Choose a recognizable image here.

Image Guidelines

  • Square Image – recommended 400 x 400 pixels
  • Maximum file size 100 KB
  • JPG, GIF, or PNG

In-Stream Photo: 440 x 220px


Twitter users can attach photos to any of their Tweets. Luckily, Twitter updated to no longer count characters against your Tweet limit. Uploaded photos will appear in your followers’ streams and the streams of their followers (if Retweeted).

It’s important to note that Twitter may collapse your photo into a smaller version to fit in a user’s stream. Make sure Twitter displays the portion of the photo you want followers to see by setting the width of your image to fit the minimum requirements. Also, horizontally center your content to avoid odd cropping.

Image Guidelines

  • Min to appear expanded 440 x 220 pixels
  • Max to appear expanded 1024 x 512 pixels
  • Appears in stream collapsed at 506 x 253 pixels
  • Max file size of 5 MB for photos, and 3 MB for animated GIFs


Instagram is one of the most popular photo-sharing social networks with more than 600 million users. It’s the best place to showcase your visual creativity.

Profile Image: 110 x 110px


Instagram is based on visuals, which should be an indication of how important it is to follow these image size guidelines. Ensure your profile image is recognizable so users can find you even easier through search or explore.

Image Guidelines

  • Appear on your home page at 110 x 110 pixels
  • Square photo – maintain an aspect ratio of 1:1

Photo Thumbnails: 161 x 161px


When someone goes to your page, they’ll be presented with all of your content arranged in rows of thumbnails. These smaller renditions of your images and videos will expand when clicked and include a place for people to comment.

Image Guidelines

  • The thumbnails will appear on the page at 161 x 161 pixels
  • Square photo – maintain an aspect ratio of 1:1 ratio

Photo Size: 1080 x 1080px


Instagram is all about the images and videos presented in your followers’ feed. In fact, Instagram higher resolution photos when taken from the native application. If you decided to upload a photo or video from any other device, the resolution will be much lower.

Image Guidelines

  • The size of Instagram images has been increased to 1080 x 1080 pixels
  • Instagram still scales these photos down to 612 x 612 pixels
  • Appear in feed at 510 x 510 pixels
  • Square or rectangle photos: maintain an aspect ratio between 1.91:1 and 4:5
  • Smaller featured header images appear as 204 x 204 pixels; larger featured header images appear as 409 x 409 pixels

Instagram Stories: 1080 x 1920px


With more than 300 million daily users, Instagram Stories are a popular source of visuals on the app. There are both video and image options available to publish. And while this feature is meant to be ephemeral, it’s possible to upload your own content.

Image Guidelines

  • Recommended resolution is 1080 x 1920 pixels
  • Minimum resolution is 600 x 1067
  • Aspect ratio is 9:16
  • Max file size is 4 GB


YouTube has more than 1 billion unique users every month and is available on hundreds of millions of devices. More than 1 million brands have already realized that YouTube is a great opportunity to reach their fan-base.

Channel Cover Photo: 2560 x 1440px


Spice up your YouTube channel with some “channel art.” When users click through your YouTube videos to your channel, some appealing images could entice them to stay on your page longer and watch more of your videos.

Image Guidelines

There are a lot of different platforms and devices that users can stream YouTube on so it’s important that your brand has a photo optimized for each one

Display Sizes

  • Tablet display: 1855 x 423 pixels
  • Mobile display: 1546 x 423 pixels
  • TV display: 2560 x 1440 pixels
  • Desktop: 2560 x 423 (1546 x 423 pixels are always visible); Flexible Area (may be visible): 507 pixels to the left and 507 pixels to the right of the safe area

 Channel Profile: 800 x 800px


 YouTube allows you to select different profile image borders, but the dimensions stay the same. Ensure your YouTube has a profile image set up before you select your border.

Image Guidelines

  • Recommended 800 x 800 pixels. Displays as 98 x 98 pixels
  • JPG, GIF, BMP or PNG

Video Uploads: 1280 x 720px


Uploading your content to YouTube is the one of the most important parts of establishing your presence on the site. Videos can tell viewers something about you as a person, or it could show off something that your business might offer.

Image Guidelines

  • Videos must maintain a 16:9 aspect ratio
  • In order to qualify as full HD, your dimensions must be at least 1280 x 720 pixels


With 13 million registered users, XING is one of the largest professional networks. It's focused in the DACH region (Germany, Austria, Switzerland).  Where other social networks may be good drivers of traffic and customers, XING is a great place for you to source great employees and to connect with other industry leaders.

Profile Photo: 1024 x 1024px

Xing Profile Img

The personal profile dimensions for XING is very straightforward. This is the main image that represents you on your personal profile. So anytime someone takes a look at your profile for some quick info, this is the prominent image that represents you. It’s important to get the size right. 

Image Guidelines

  • Recommended resolution: 1024 x 1024 px
  • JPG, BMP, PNG (max. 20 MB)
  • The XING-profile image is a business image. The user is clearly recognizable
  • Use of images or illustrations of other people, other characters (animals, fantasy characters, etc.), or logos as profile images is not allowed

Header Images: 1280 x 624px

Xing header Img

Your header photo is the image that spans the top of your XING profile page. It’s quite a bit larger than your profile photo so make sure to save it at the highest resolution possible. Because you have more room to be creative with this picture and it will likely be the first thing your visitors see, make it something captivating.

Image Guidelines

  • JPG, BMP, PNG (max 20 MB)

Portfolio Images

Xing Portfolio Img

Use images highlighting your professional skills such as work samples.

Event Header Image: 984 x 311px & Logo image: 256 x 256px

Xing Event Img

 Image Guidelines

  • To create an event, you need a background image 984 x 311px and a logo image 256 x 256px
  • JPG, BMP, PNG (max 5 MB)

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