Marketing Automation: What You Really Need To Know To Get Started

According to HubSpot, businesses using marketing automation to nurture leads increased qualified leads by 451%

Marketing automation is no longer a luxury, but in our opinion, it has become a necessity. With hundreds or even thousands of leads to keep track of, B2B marketers are faced with the challenge of how to best develop these relationships to generate new customers. This is exactly where marketing automation comes in to play. It can help you manage multiple tasks at once, collect valuable data on prospects and deliver personalised content in an efficient manner. 

 

Everything you need to know about buyer personas

“When you combine the Buyer Profile with Buying Insights, you will have clear guidance for the decisions you need to make to win their business” – Adele Revella

Buyer’s Journey: A Quick Guide {PDF included}

In recent years, the importance of content marketing has grown significantly. With so much competition for buyers, it’s crucial marketers understand the buyer’s journey and how it should guide their content strategy and development.