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The Perfect Image Sizes For 6 Social Media Channels {PDF included}

Posted by Charalampos Pavlakis on 28 February, 2019

The world of social media is constantly changing, and keeping up with the latest features can become overwhelming. To optimize your social media efforts, we’ve put together a comprehensive cheat sheet with all the social media image sizes you may need. 

After you have finished reading this article, you can download the "Social Media Image Size cheat sheet" and take it with you so you can view it anytime by clicking on the button below.

Get your free copy! 

Based on these specifications and guidelines, you’ll be able to design and schedule posts on your favorite social media channels with full confidence that the quality and dimensions are a perfect fit.

Now, let's do a deep dive into all the major social media channels!






With 2.32 billion monthly active users, Facebook is the world’s largest social network. Just one imperfect image could negatively affect your company's image!

Profile Picture: 180 x 180px (Displays 170 x 170px on Desktop)   facebook-profile   A

profile picture represents your brand on Facebook. This is the square photo that appears on your timeline on the top left of your cover photo. Your profile picture will also appear on the left of each of your posts.   Image Guidelines

  • Minimum 180 x 180px
  • Photo will appear on page as 170 x 170px on desktop, 128 x 128px on smartphones, and 36 x 36px on most smartphones
  • Photo thumbnail will appear throughout Facebook at 32 x 32px


Business Page Profile Picture: 180 x 180px (Displays 170 x 170px on Desktop)

business page profile pic

Facebook recently changed its Profile image for Business Pages to appear on the left side of the screen. The new look helps Facebook Business Pages stand out from personal accounts. 

Image Guidelines

  • Minimum 180 x 180px
  • Photo will appear on page as 170 x 170px on desktop, 128 x 128px on smartphones, and 36 x 36px on most smartphones
  • Photo thumbnail will appear throughout Facebook at 32 x 32px


Cover Photo: 820 x 312px


Your Facebook cover photo will also appear on your Facebook timeline. It is much bigger than your profile picture, which gives you the option to use this space for something attractive and creative. 

Image Guidelines

  • Appear on page at 820 x 312px
  • Minimum size 399 x 150px
  • Smartphones display as 640 x 360px
  • For best results, upload an RGB JPG file less than 100 KB


Shared Images: 1200 x 630px


A shared image is one of the most common forms of sharing on Facebook. These images will appear on your timeline, as well as in most of your followers’ News Feed (for a certain amount of time).

Image Guidelines

  • Recommended upload size 1200 x 630px
  • Will appear in feed at a max width of 470px 
  • Will appear on page at a max width of 504px


Shared Link: 1200 x 628px


Sharing a link is very similar to posting a shared image. You can choose to create a shared link with a square image to the left and text on the right, or with a larger rectangular image on top with text below.

Image Guidelines

  • Recommended upload size 1200 x 628px
  • Square photo: minimum 154 x 154px in feed
  • Square photo: minimum 116 x 116px on page
  • Rectangular photo: minimum 470 x 246px in feed
  • Rectangular photo: minimum 484 x 252px on page


Highlighted Image: 1200 x 717px (Recommended)


It's a great idea to post a highlighted image everytime you reach a milestone. Reached 1 million € revenue for the first time? Just signed a big contract for your dream client? This is the time to celebrate this achievement by posting a beatiful highlighted image!

Image Guidelines

  • Will appear on your page at 843 x 504px
  • Choose a higher resolution at that scale for better quality


Event Image: 1920 x 1080px (Recommended)


Event images are quite big and help capture user's attention. Additionally, reminders will be sent to your audience, thus having a great image is a must to support a great event!

Image Guidelines

  • Facebook will scale down to minimum dimensions of 470 × 174px
  • Shows in feed: 470 × 174px






With 590 million registered users, LinkedIn is the world’s largest professional network. Where other social networks may be good drivers of traffic and customers, LinkedIn is a great place for you to source great employees and to connect with industry leaders.


Personal Profile Image: 400 x 400px (Recommended)


This is the main image that represents your brand. Anytime someone clicks on your company's name to take a look at your profile this is the image they will see!

Image Guidelines

  • Recommended size 400 x 400px 
  • Minimum 200 x 200px
  • 10 MB maximum file size JPG, GIF or PNG files only


Personal Background Image: 1584 x 396


LinkedIn’s background image is a new feature for your personal profile. It’s a little bit trickier to find something that really fits that space well, but if you get it right, your profile will look great.

Image Guidelines

  • Recommended 1584 x 396px Maximum size of 4 MB
  • Image types include: JPG, PNG or GIF


Company Logo Image: 300 x 300


One of the two brand logos that you should be uploading to LinkedIn is the standard company logo. This is the bigger of the two and is going to show up right next to your brand name on your LinkedIn homepage. 

 Image Guidelines

  • Recommended and minimum size: 300 x 300px
  • Maximum 4 MB (square layout)
  • PNG, JPG or GIF


Square Logo: 60 x 60px


This is the brand image that shows up when your company is searched. Make sure you use your company's logo in high resolution!

Image Guidelines

  • 60 x 60px (resized to fit)
  • Maximum 2 MB
  • PNG, JPG or GIF


Company Cover Image: 1536 x 768px (recommended)


Unlike the personal background image, the company or standard business background image covers the entire top of the page. The image appears much larger than the personal dimensions, giving businesses more space to post an image that expresses the brand image.

Image Guidelines

  • Recommended: 1536 x 768px
  • Minimum size of 1192 x 220px
  • Maximum 4 MB
  • Appears as 1400 x 425px
  • Image types include PNG, JPG or GIF


Banner Image for Company Pages: 646 x 220px (Minimum)


The banner image is one of the newest and most prominent of the images that you can use on LinkedIn. This image appears when a user visits your brand’s homepage. Since this image is located on your homepage it’s likely the visitor is actively searching for your brand, so use this opportunity to reel them in with a great image.

Image Guidelines

  • Minimum 646 x 220px
  • Maximum 2MB
  • Landscape Layout
  • Image types include: PNG, JPG or GIF


Hero Image: 1128 x 376


Finding great people to work for your company is one of the most important aspects of LinkedIn. You can have a separate tab solely based on career opportunities at your company. 

 Image Guidelines

  • Minimum 1128 x 376px
  • Maximum 2 MB
  • Landscape Layout
  • PNG, JPG or GIF


Shared Image or Link: 1200 x 628 (Recommended)


This size works for LinkedIn posts that share a photo or a link with image to a blog post or article. 

Image Guidelines

  • Recommended size for images or links: 1200 x 628px
  • Appears at 552 x 289px
  • Maximum size for shared images only: 1104 x 736px
  • Image types include: JPNG, JPG or GIF






With 326 million monthly active users, Twitter is one of the social media networks that your customers will most probably often use to discuss about your products or services. Recently, Twitter made some big changes to its overall layout. Let's take a closer look!


Header Photo: 1500 x 500px


Your header photo is the image that spans the top of your Twitter profile page. Be sure to use something captivating, as this is the first thing your profile visitors will see. Otherwise, no one is going to follow you! 

Image Guidelines

  • Recommended 1500 x 500px
  • Maximum file size of 10 MB
  • JPG, GIF, or PNG


Profile Photo: 400 x 400px (Displays 200 x 200px)


Your Twitter profile photo is the main image that represents your brand across the network. It’s going to be seen across the site in a number of places by a number of people so make sure it’s of the highest quality. 

Image Guidelines

  • Square Image – recommended 400 x 400px
  • Maximum file size 100 KB
  • JPG, GIF, or PNG


In-Stream Photo: 440 x 220px (2:1 Ratio)


Twitter users can attach photos to any of their Tweets. Uploaded photos will appear in your followers’ streams.

It’s important to note that Twitter may collapse your photo into a smaller version to fit in a user’s stream. Make sure Twitter displays the portion of the photo you want followers to see by setting the width of your image to fit the minimum requirements. Also, horizontally center your content to avoid odd cropping.

Image Guidelines

  • Min to appear expanded 440 x 220px
  • Max to appear expanded 1024 x 512px
  • Appears in stream collapsed at 506 x 253px
  • Max file size of 5 MB for photos, and 3 MB for animated GIFs






Instagram is the most popular photo-sharing social network with more than 1 billion users. Since instagram is heavily image/video dominated, it’s definitely the best Social Media Channel to showcase your visual creativity. 


Profile Image: 110 x 110px


Instagram is based on visuals, which should be an indication of how important it is to follow these image size guidelines. Ensure your profile image is recognizable so users can find you even easier through search.

Image Guidelines

  • Appear on your home page at 110 x 110px
  • Square photo – maintain an aspect ratio of 1:1


Photo Thumbnails: 161 x 161px


When someone goes to your company profile, they’ll see all your content arranged in rows of thumbnails. When a visitor clicks on one of these thumbnails, the image will expand and the visitor will be given the option to comment on your photo.

Image Guidelines

  • The thumbnails will appear on the page at 161 x 161px
  • Square photo – maintain an aspect ratio of 1:1 ratio


Photo Size: 1080 x 1080px


This is the photo that will expand when a visitor clicks on any of the thubnains, as mentioned above. Instagram is all about the images and videos presented in your followers’ feed, so be sure to get the size of your photos right!

Image Guidelines

  • The size of Instagram images is 1080 x 1080px
  • Instagram scales these photos down to 612 x 612px
  • Appear in feed at 510 x 510px
  • Square or rectangle photos: maintain an aspect ratio between 1.91:1 and 4:5
  • Smaller featured header images appear as 204 x 204px; larger featured header images appear as 409 x 409px


Instagram Stories: 1080 x 1920px


With more than 500 million daily users, Instagram Stories are a popular source of visuals in the app. There are both video and image options available to publish.

Image Guidelines

  • Recommended resolution is 1080 x 1920px
  • Minimum resolution is 600 x 1067px
  • Aspect ratio is 9:16
  • Max file size is 4 GB






According to MerchDope:

  • YouTube has more than 1.3 billion users every month
  • 300 hours of video are uploaded to YouTube every minute
  • Almost 5 billion videos are watched on Youtube every single day

Many brands have already realized that YouTube is a great opportunity to reach their fan-base. If your company is already on YouTube, or if you are considering to do so, make sure to get the guidelines right!


Channel Cover Photo: 2560 x 1440px


Spice up your YouTube channel with some “channel art.” When users click through your YouTube videos to your channel, some appealing images could entice them to stay on your page longer and watch more of your videos.

Image Guidelines

There are a lot of different platforms and devices that users can stream YouTube on so it’s important that your brand has a photo optimized for each one

Display Sizes

  • Tablet display: 1855 x 423px
  • Mobile display: 1546 x 423px
  • TV display: 2560 x 1440px
  • Desktop: 2560 x 423px (1546 x 423px are always visible); Flexible Area (may be visible): 507 px to the left and 507 px to the right of the safe area


Channel Profile: 800 x 800px


YouTube allows you to select different profile image borders, but the dimensions stay the same. Ensure your YouTube channel/profile has a profile image set up before you select your border.

Image Guidelines

  • Recommended 800 x 800px (displays as 98 x 98 px)
  • JPG, GIF, BMP or PNG


Video Uploads: 1280 x 720px (Minimum HD)


Uploading your content to YouTube is the one of the most important parts of establishing your presence on this social network. Videos can tell viewers something about you as a person, or it could show off something that your business might offer in a great, captivating way.

Image Guidelines

  • Videos must maintain a 16:9 aspect ratio
  • In order to qualify as full HD, your dimensions must be at least 1280 x 720px






With 15 million registered users, XING is one of the largest professional networks, focused in the DACH region (Germany, Austria, Switzerland). Where other social networks may be good drivers of traffic and customers, XING is a great place for you to source great employees and to connect with other industry leaders.


Profile Photo: 1024 x 1024px

Xing Profile Img

The personal profile dimensions for XING is very straightforward. This is the main image that represents you on your personal profile. So anytime someone takes a look at your profile for some quick info, this is the prominent image that represents you. It’s important to get the size right. 

Image Guidelines

  • Recommended resolution: 1024 x 1024px
  • JPG, BMP, PNG (max. 20 MB)
  • The XING-profile image is a business image
  • Use of images or illustrations of other people, other characters (animals, fantasy characters, etc.), or logos as profile images is not allowed


Header Images: 1280 x 624px

Xing header Img

Your header photo is the image that spans the top of your XING profile page. It’s a bit larger than your profile photo so make sure to save it at the highest resolution possible. Because you have more room to be creative with this picture and it will likely be the first thing your visitors see, make it something captivating.

Image Guidelines

  • JPG, BMP, PNG (max 20 MB)


Portfolio Images

Xing Portfolio Img

Use images highlighting your professional skills such as work samples.


Event Header Image: 984 x 311px & Logo image: 256 x 256px

Xing Event Img

 Image Guidelines

  • To create an event, you need a background image 984 x 311px and a logo image 256 x 256px
  • JPG, BMP, PNG (max 5 MB)


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